Product marketing relies heavily on packaging, but the imagery has the potential to connote stories and messages that distort the reality of what the package actually contains.
Following a two year stint producing soup for a cafe, this disproportionate value in image (and name) came to the fore – the main ingredient being stock, essentially water.
These etchings present four different soups, stripped of imagery and reduced to only words – their ingredients presented in direct proportion to the quantity used in their production.
Each ‘advert’ is printed on hand-made paper using the food-waste remnants of the soups they represent.
They featured as part of a wider event in an empty shop in London’s Peckham.