London’s growing reliance on ‘the visual’ and style in venues and restaurants, has taken a central role over the food and drink that we are there to buy. The environment then begins to feel like a forced experience, rather than allowing an atmosphere to evolve from the people that frequent and work there.
These perceived visual improvements are then passed onto the customer through increased costs, creating a disconnect between what we spend and the value of what we consume.
For one night, an empty shop in Peckham was furnished with seating and tables constructed from salvaged cardboard boxes.
Etchings on display advertised four different soups, stripped of imagery and reduced to only words. The soup was sold to guests at it’s exact production cost and detailed on a blackboard.