An on-going series of over 20 sour beer labels for Danish brewery Insight Cellars.
The logo design based on a timeline is a reflection on the word ‘insight’; recognition that insight comes from dedicated interest and focus over time.
The labels were a continuation of this thinking, split into two, stretched around the bottle, each design element rising up from the elongated timeline logo beneath.
The artwork is taken from sketchbooks that belong to artist and friend Staffan Gnosspelius
Final image © Insight Cellars