The process of chromatography was devised in the early 1900s to extract and analyse soil, compost and crop samples.
Exploring this technique I develop a visual identity for a newly formed regenerative vineyard, offering a direct representation of the importance of soil to their wine making production.
The spontaneous nature of chromatography also offered a visual parallel to the undefined results in producing sustatinable wines.
The circular form of the label maintains a connection with the original shape of the filter papers as used back in the early 1900s – a time when wine-growing was regenerative as standard.
Image 2: © Ham Street Wines