Marc Cowan

What’s below the ground is what’s above

The process of chromatography was devised in the early 1900s to extract and analyse soil, compost and crop samples.

Exploring this technique I develop a visual identity for a newly formed regenerative vineyard, offering a direct representation of the importance of soil to their wine making production.

The spontaneous nature of chromatography also offered a visual parallel to the undefined results in producing sustatinable wines.

The circular form of the label maintains a connection with the original shape of the filter papers as used back in the early 1900s – a time when wine-growing was regenerative as standard.

Image 2: © Ham Street Wines