Marc Cowan

Felstead Street

Identity design for Skinny Eric’s Cycleworks in collaboration with designer Ollie Hammick. Lucien, the client, wanted something that addressed the importance of the physical shop. In response our designs took the location of the shop as the brand. The address became the logo, the leaflet; a map to locate the shop, the website; an integrated google map.

The project also included business cards, bespoke rubber stamps for pricing, and hand-painted window signage.

The typeface (originally designed for Transport for London) reflects the attitude of London’s cyclists – for them cycling is London transport.