Marc Cowan

Living Wage

Design, strategy, print production, film and photography for the Ritzy Living Wage campaign, supported by the union BECTU.

Work involved devising slogans, and designs for placards, t-shirts, leaflets and stickers and focused on using entertainment as a central role in engaging the public in an otherwise political subject. Placards were hand printed and leaflets listed the name of every member of staff to highlight the human significance of the issue.

The campaign was endorsed by key industry figures such as Ken Loach, Will Self and Jo Brand, garnered support both locally and internationally and featured heavily across the media including Channel 4 News, the Evening Standard, The Independent and the front page of The Observer.

Photo 9 © Prasanth Visweswaran