Marc Cowan

It’s London

With social media selfies and sunset postcards we often present our experiences as better than they are in reality.

I propose the return of the postcard, but with a more sincere reflection of life and visits to London. ‘It’s London’ is a series of eight hand printed cards that tell it like it is. Stripped down to a single word, using rearranged and enlarged letters taken directly from the now defunct ‘The London Paper’, each card is printed from a paper stock that reflects the message, with extended thoughts to each word on the back.